Please research about the company Vida shoes and their children focused sub-brands.
The website of the company is:

Home

The research should be detailed and sources of research will be given to you in the word document I am attaching.
Library Research Notes
• Database A-Z or Research navigation bar
• Filter by subject for more specialized searches

Consumer Research
• MINTEL Reports
o To save profiles, make login
o Sector: clothing and footwear
 Children’s clothing report
 Go through section by section: table of contents or search within report ( search for shoes or footwear)
 Key word search: children’s footwear
o Demographics: marketing to mothers
o Demographics: marketing to kids
o Theme: look at media and advertising
o Filter for US and just reports
o Related reports as well as newer reports
o Can export reports section by section if you have an account with MINTEL

• Euromonitor
o Industries, apparel and footwear, analysis finder Country Reports and USA under North America
o Look at Childrenswear in US
o Footwear in the US (segment data)
o Related statistics: view statistics
 Brown is company shares
 Blue is brand
o Consumer trends and lifestyles (country reports, and USA)
o Big picture consumer demographics

• IBISWorld
o Browse industry reports: retail trade
o Shoestores in the US
o Children & Infants Clothing Stores in US

• Emarketer
o Search Children’s Footwear
o Filter for just US
o Look at the sources and see if they have more info on their website
o Can also hover over Topic and search this way

Results of Consumer
• Medimark/MRi + (have to create your own account with Bentley email)
o Medimark Reporter
o Household Products-Baby-Children
o Children’s clothing category as well as shoes

• Demographics Now
o Demographics
o Summary (look how many shoe stores are in a certain region)
o Help and info: mosaic profiles:

• Popup shops and temporary stores: find in articles not so much databases
o Abi inform global
o Abi inform trade in industry
o Business insights essentials
 “children’s footwear” industry elated news, most up to date
 “children’s footwear AND trends”
 “pop-up shops AND footwear”
 “pop-up shops OR temporary stores”
 Look at advanced search by keyword
o Business source complete
o Factiva

What is the most import forms of information to give Michelle? Keep this in mind!